It’s useful to think of achievement as a process of discovery – as if searching through all the possibilities for the one we want. Not like searching for a sock in the laundary, but more elevated, the kind an artist performs when exploring creative whims.
All these searches can be viewed as searches of some value – new art, theories or inventions but out of all the possibilies, which is the right one for us. So we can think of creativity as a kind of search.
Paraphrased from The Myth Of the Objective – Stanley & Lehman