Creating vs Creating for a living

Published Categorized as Insights

This article overlaps with many of the things we’re trying to understand and reconcile.

“The first, obvious answer is that people don’t want simply to create, but to make a living creating, to create as a profession. And this is vastly more difficult to achieve. Making a living on Etsy is notoriously difficult, with about 90% of Etsy stores earning less than $400 a month. Estimates for payouts for a thousand views on YouTube are around $18 dollarsless than 12% of videoseven reach that threshold. 90% of Twitch’s users stream to six average viewers or less, and a quarter of even the top 10,000 highest-paid accounts make less than minimum wage. The average OnlyFans account earns just $150 a month. It’s estimated that 99% of podcasts make no profit. 98.6% of Spotify artists make an average of just $36 a quarter. On Patreon, a platform that creators of all kinds use to monetize their work, less than 2% of users make even the federal monthly minimum wage. I have no numbers for Substack, but we can be sure that it’s a similar trend.”